What to Sell on Amazon FBA in November 2023

Selling on Amazon can be a challenging endeavor, especially when it comes to determining the right products to offer. Instead of relying solely on your gut instincts, it’s crucial to base your decisions on data-driven insights. This is even more critical during the holiday season in November, when shoppers flood Amazon in search of the perfect gifts. In this article, we’ll address some key questions to help you choose the best products to sell on Amazon FBA in November 2023.

What to Sell on Amazon FBA in November 2023

As we transition from summer to fall and winter, consumers’ spending habits shift towards holiday-related products. With Halloween, Thanksgiving, Black Friday, Cyber Monday, Hanukkah, and Christmas on the horizon, there are numerous opportunities for Amazon sellers to cater to these celebrations. Let’s explore some lucrative product categories for the month of November.

1. Thanksgiving Decorations

Thanksgiving is a major spending holiday in the United States, as families come together to celebrate with feasts and gatherings. Amazon sellers can seize the opportunity by offering a wide range of Thanksgiving decorations, party supplies, tableware, and more. The list of Thanksgiving-themed products includes tablecloths, outdoor and indoor decorations, disposable plates, silverware, lights, scented candles, and even pantry items like cranberry sauce and gravy.

To identify trending Thanksgiving-related products, you can leverage the Jungle Scout Product Database. Use the “Include Keywords” filter and input “Thanksgiving” to discover items that align with the holiday theme. Whether you plan to launch a seasonal private label product or engage in retail arbitrage or wholesale, your local grocery and hardware stores can serve as excellent sources of Thanksgiving-themed merchandise.

2. Christmas Decorations

For those who celebrate Christmas, decorating their homes, trees, and surroundings is a beloved tradition. This opens up an array of opportunities for sellers in the decorative items niche, including lights, ornaments, artificial trees, snowflakes, signs, and more. Keyword searches related to Christmas decorations are surging, making it an ideal time to start thinking about your inventory.

A look at historical data reveals that search volumes for “Christmas decorations” reached an astonishing 5 million searches in just one week in early November 2022. To capitalize on this demand, consider retail arbitrage by visiting local stores and scanning for profitable products. Inflatables, in particular, tend to resell well on Amazon and other online marketplaces.

3. Toys

Toys represent a broad but lucrative product category. With the holiday season in full swing, thousands of toys are purchased daily in November. You can participate in this rush by reselling popular toys from other brands. Start your search by using tools like Keyword Scout to identify trending toy-related keywords and browsing local retail stores to gauge which toys are prominently displayed. Additionally, looking for “2023 Holiday Toy Guides” online can offer valuable insights into the hottest toys of the season.

Reselling toys through arbitrage or wholesale can be a profitable venture. Scan local stores to identify products with potential profit margins, and take advantage of Jungle Scout’s Product Database or Opportunity Finder to discover suitable products.

4. Cold Weather Clothing

As the weather cools down, consumers seek warmer clothing to stay comfortable during the fall and winter. Clothing, shoes, and accessories also make fantastic holiday gifts. If you’re comfortable with the potential return rates associated with selling clothing and shoes online, this category can be highly profitable. The 2023 State of the Seller Report by Jungle Scout indicates that a significant percentage of clothing sellers achieve net profit margins of 21% or higher.

Take advantage of the rising search volumes for winter jackets and explore various niches within the clothing category. Whether you’re interested in private label, retail arbitrage, or wholesale, there are opportunities to source and sell cold-weather clothing products successfully.

5. Holiday Gifts

The holiday season is synonymous with gift shopping, and this trend continues throughout November. A considerable portion of consumers initiates their holiday shopping well before November, making it the perfect time for new sellers to delve into retail arbitrage and profit from the sale of popular toys and gifts.

Various gift-related keywords have seen significant growth in search volumes. For instance, “stocking stuffers for women” experienced a 1100% increase in search volume over the past 90 days. To uncover trending products, consult Amazon’s Best Sellers Lists and explore social media platforms like TikTok, where you can identify products gaining traction among consumers.

How to Find the Best Products to Sell on Amazon

While we’ve highlighted specific product categories, remember that many products across all categories sell well in November. Think creatively, gather your ideas, and conduct thorough product research before making an investment. To make informed decisions, use Jungle Scout’s suite of tools:

  • Keyword Scout: Analyze search volumes and gather keyword ideas to enhance your listings and PPC campaigns.
  • Opportunity Finder: Discover unique niches and determine the seasonality of various products.
  • Product Database: Find products based on specific criteria and filters.
  • Extension: Gain insights into potential monthly sales and assess your competition.


We hope this guide has provided you with valuable insights into what products you can sell on Amazon in November. As you embark on your entrepreneurial journey, remember that the key to success lies in data-driven decision-making. Keep an eye on consumer trends, conduct thorough research, and use Jungle Scout’s tools to your advantage. Whether you choose to tap into the holiday spirit with Thanksgiving decorations or explore the vast world of toys and gifts, the opportunities are endless.

Have additional questions or ideas to share? Feel free to leave your comments below. For more comprehensive information on selling on Amazon, be sure to explore Jungle Scout’s comprehensive guide. Discover new product opportunities with Jungle Scout and start capitalizing on the Q4 Amazon shopping frenzy!

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